The new Bridgestone Potenza Sport tyre is the result of a comprehensive development and testing process. High-performance tyres, such as the Potenza Sport, need to deliver very specific characteristics, including high stability at speed, excellent grip in wet and dry conditions, and short braking distances.
Physical testing is a critical part of the development phase, carried out by professional drivers based at Bridgestone EMIA’s Rome-based Proving Ground. Former Formula One driver Stefano Modena, now acting as Technical Marketing Manager, works to help fine-tune prototypes until the perfect result has been found.
For every Bridgestone tyre developed, several prototypes have been put through their paces on the testing track, driving them in a variety of conditions to ensure Bridgestone offers nothing but premium products to its customers. And none of this would be possible without the input of Bridgestone’s team of professional test drivers, supported by Stefano Modena.