Bridgestone South Africa

Bridgestone Environmental Mission


The social and environmental impact of climate change, resource depletion, and biodiversity loss becoming more pronounced. Contributing throughout the lifecycle of our products, the Bridgestone Group is committed to addressing these challenges within the larger community.

The Bridgestone Environmental Mission Statement “to help ensure a healthy environment for current and future generations...” remains unchanged from refinement, which was approved by the Board of Directors, in 2011. It inherits our environmental philosophy. To highlight one step we have taken to support our mission; Bridgestone Group has committed to working with our stakeholders towards a sustainable society. By outlining the direction of our long-term environmental activities and expressing them in simpler terms, we aim to further raise the environmental awareness of all members of the Group and encourage their engagement in initiatives aimed at achieving a more sustainable society.

Within the Environmental Mission Statement, we promote three areas of environmental progress and two core strategies for growth. We feel that by outlining these areas and strategies in simplified terms, understanding is promoted, and all Bridgestone employees globally can align with the objective and engage in activities in their respective positions that are in support of our environmental mission.

The Environmental Mission Statement has been translated into twenty languages and is displayed in every Group business. We also employ various educational opportunities, such as e-learning, training programs and environmental intranets, to support employees in understanding the connection between the Environmental Mission Statement and the work they do each day. We continue to promote and work towards establishment of a work atmosphere where employees feel empowered to promote environmental activities that support our Environmental Mission Statement.

Three areas of environmental progress

  1. Products & Services
  2. Operations (i.e. Bridgestone’s Group business activities)
  3. Community activities (i.e. activities in areas unrelated to these business activities)

Two core strategies for growth

  1. TEAMS (Total Environmental Advanced Management System, group-wide environmental management system)
  2. Environmental communication as platforms for supporting activities in the above three areas and promoting their continuous improvement.

Long-term Environmental Vision

The Bridgestone Group announced in 2012 the long-term environmental vision targeting 2050 and beyond in three activity areas:

  1. Existing in harmony with nature
  2. Valuing natural resources
  3. Reducing CO2

These initiatives are conceived to help realise the sustainable society described in our Environmental Mission Statement, which outlines the direction of its long-term environmental aspirations:

  1. In balance with nature - our commitment to contribute to biodiversity through habitat enhancement, and through environmental education and research.
  2. Towards 100% sustainable materials - The Bridgestone Group defines sustainable materials as materials:
    1. that come from resources with a guaranteed continual supply
    2. that can be used as part of our business over the long-term
    3. that have a low environmental and social impact over their lifecycle from procurement to disposal
  3. Contribute to a globally agreed target - At the G8 Hokkaido Toyako Summit (held in July 2008), G8 leaders agreed on a reduction of at least 50% in greenhouse gas emissions worldwide by 2050. The same year, at the Major Economies Meeting on Energy Security and Climate Change, developed countries, as well as certain emerging nations including China and India, adopted this target as a shared global objective.

Looking ahead to the world in 2050

It is expected that in 2050, the world population will surpass 9 billion*1 and the number of automobiles will increase to 2.4 billion*2. Moreover, CO2emissions in the world are predicted to rise from 28 Gt (gigatonnes) to 75 Gt from 2008 to 2050*3.

With the increased demand of automobiles accompanying population increase and improved living standards, the world will face significant problems in climate change, resource depletion and biodiversity loss. As a global company, Bridgestone Group is aware that it shares responsibilities for meeting the various needs of the world and assuring a stable supply of high-quality products. While fulfilling these responsibilities, we aim to contribute to building a sustainable society by balancing our operations with the earth’s capacity. Based on this philosophy, we have prepared a long-term environmental vision to carry out our activities.

  1. World Population Prospects: The 2012 Revision (UN, 2013).
  2. Projection of World Energy and Transport Demands Mainly in the Automobile Sector (The Institute of Energy Economics, Japan, 2012).
  3. Based on the scenarios of RCP8.5 of the CLIMATE CHANGE 2013 - The Physical Science Basis - Working Group I Contribution to the Fifth Assessment Report of the Intergovernmental Panel on Climate Change (IPCC (WG1), 2013).

Sustainable society through decoupling

Two aspects of decoupling graphTwo aspects of decoupling

“Decoupling” is a key concept in our long-term environmental vision. The total number of automobiles worldwide is expected to increase with the global population and economic development in emerging nations. As a result, demand on natural resources and the impact on the environment will potentially increase. However, looking toward a sustainable society, we shouldn’t simply accept that resource consumption and environmental impact come with population increase and economic development. This paradigm regarding growth impact and consumption can be separated. The United Nations Environment Programme (UNEP) calls this separation “decoupling.” The Bridgestone Group has established its Long-term Environmental Vision based on this concept.

Environmental products

The Bridgestone Group works with our customers and suppliers to balance products and services with environmental considerations for reduced footprint. This effort occurs throughout the lifecycle from procurement of raw materials to after-use products. This is in line with the goals set in the Group’s Environmental Mission Statement: to achieve harmony with nature, value natural resources and reduce CO2 emissions.

We have developed standards for eco-products for all of our products and services based on the three above identified environmental goals, combined with two user factors: comfort, and safety.

Criteria for Environmental-Products

Assessment Area

Assessment Criteria (examples)

 In harmony with nature
 Harmony with nature Consideration of sustainability in use of resources Reduction of   chemicals used

 Value natural resources

 Minimization of resources used

 Weight reduction, water-saving functionality, increased lifespan,   waste reduction


 Use of recycled resources, reusability, possibility and ease of   dismantlement

2 emissions
 Reduction of CO2 emissions CO2 emissions, low fuel consumption, power saving
 Comfort Low road noise
 Safety Wet grip, ice traction
Bridgestone South Africa

About Bridgestone

The Bridgestone Group is eternally committed to serving society with superior quality.

The group will fulfill our responsibilities decisively. As you reach for the future, the Group will remain by your side.