Bridgestone South Africa

Next Generation Potenza Sport – Unlocking Performance

The Potenza Sport is the latest chapter in Bridgestone’s long legacy in high performance. Combined with our pioneering spirit, innovation in motorsports, expertise in high performance tyres, and extensive market research, the latest Potenza Sport keeps drivers in control while unlocking the performance of their vehicle.

Co-created with drivers, pioneered with cutting-edge technologies

Potenza SportThe custom-developed Potenza Sport was co-created with drivers and has been selected as original equipment by leading car manufacturers such as BMW, Maserati, and Lamborghini.

To achieve the Potenza Sport’s cutting edge performance, Bridgestone applies innovative technologies in tread pattern, compound, and construction.

  • The tyre’s tread design applies cutting-edge technologies, including innovative 3D sipes to increase shear stiffness, with benefits in braking and abrasion resistance.
  • The compound’s optimised formula combined with innovative mixing technology improves wet and dry performances.
  • A new hybrid crown reinforcement maximises the tyre’s high speed stability performance steering response, while optimising rolling resistance.
  • Environmentally-friendly virtual tyre development technology enables Bridgestone to accurately predict a tyre’s performance at development stage – saving resources and reducing the developmental period.

We go the extra mile develop premium, custom-engineered tyres that unlock the performance of every vehicle we work on. Bridgestone is a global leader in advanced solutions and sustainable mobility.

A red Audi S4 taking a corner with Bridgestone Potenza Sport tyres
Maintain stability through a curve
Close up of the Bridgestone Potenza Sport Sport rim and lettering on the tyre sidewall
Side view of a red Audi S4 cornering with Bridgestone Potenza Sport tyres
Experience the thrill of driving with Potenza Sport
Audi Q5 SUV maintaining stability in a straight line because of Bridgestone Potenza Sport tyres
Maintain straight line stability
A Bridgestone Potenza Sport tyre driving on a wet road to show the tyres superior wet performance
Outstanding wet performance
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Stefano Modena On the Creation of The New Bridgestone Potenza Sport Tyre
Bridgestone South Africa

About Bridgestone

The Bridgestone Group is eternally committed to serving society with superior quality.

The group will fulfill our responsibilities decisively. As you reach for the future, the Group will remain by your side.