Bridgestone South Africa

Marketing students put shoulder to the wheel in Bridgestone project

May 24, 2016
The winning group members: Thandile Maya, Nontokozo Biyam, Kabelo Moila, Jane Khuhlane and Juliana Kayombo.

The winning group members: Thandile Maya, Nontokozo Biyam, Kabelo Moila, Jane Khuhlane and Juliana Kayombo.

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The University of Pretoria Department of Marketing Management and Bridgestone South Africa have teamed up for the 2016 BEM 356 Practical Project. The purpose of the practical module is to provide students with the opportunity to practically apply theory to the marketing field. This year"™s students will develop a marketing communication plan to create awareness of Bridgestone and Firestone tyres via the Supa Quick Franchise distribution channel.

At the project launch on Tuesday 19 April 2016, Dr Gerhard Heyns "“ the Bridgestone Regional General Manager of Inland North "“ gave a presentation with information that students will use as input for their assignments. Aspects addressed in the presentation included a background of the South African tyre industry, history of Bridgestone South Africa and information regarding the Bridgestone, Firestone and Supa Quick brands.

Each student received a Bridgestone-branded goodie bag containing a variety of Bridgestone items, including a Bridgestone cap, water bottle, pen, lanyard and memory stick. A Bar-One and Energade were also included to give the students energy for their first activity, namely the "˜Tyre Hunt"™ challenge.

The "˜Tyre Hunt"™ challenge required students to find motor vehicles with Bridgestone/Firestone tyres on campus, take group selfies with the tyres and upload the selfies onto Instagram. The group with the most creative selfie and who incorporated the Bridgestone paraphernalia the best, won the challenge. Each team member in the winning group received a R1,000 voucher to spend at any Supa Quick. The winning group members were (see photo): Thandile Maya, Nontokozo Biyam, Kabelo Moila, Jane Khuhlane and Juliana Kayombo.

The UP-Bridgestone practical project really kicked off on a high and students are literally ready to put "shoulder to the wheel". With many more amazing prizes up for grabs, students are excited and inspired to work hard and provide workable solutions to some of Bridgestone"™s real-life challenges.

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Bridgestone South Africa

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