Bridgestone South Africa

4x4 Fundi Challenge 2012 launched

Mar 31, 2012

Bridgestone has officially launched its 4x4 Fundi Challenge. The kickoff of this year"™s activities took place at a gathering held on Friday 23 March 2012, at the company"™s Isando Head Office. The 60 competing teams for this year"™s event all arrived with much excitement and enthusiasm,- to finalise their registrations and get the low-down from Bridgestone on the forthcoming season. Judging by the expressions, excitement and buzz in the auditorium, this is going to be one heck of a season again.

Tony Burns, the Bridgestone Marketing Manager for SA, thanked all present for the great response to this year"™s competition and introduced the dignitaries and sponsors in attendance. Tony re-iterated the fact that this is the seventh season of this event, and believes that every year, it just gets better. This year, under the new leadership of Daniel Barbosa, Bridgestone promises a thrilling season, emphasizing family-orientated 4x4-ing with a healthy respect for nature.

Daniel took the competitors through the presentation on the mechanics of the event for 2012, and it became clear that the Bridgestone 4x4 Fundi"™s are a great bunch of people, who enjoy life to the fullest and have great gusto for this event.

This year sees many new faces and teams, but the old stalwarts are back and the 4x4 Offroad Adventure Club, the Mercedes Benz G-Xtreme Club and the Isuzu Offroad Club will form the backbone of long-standing competitors. Out with the old and in with the new, we also see the return of a huge 4x4 Community Forum Club team, a large contingent from the Suzuki 4x4 Club, and a large contingent of privateers. As the competition is based on clubs, an impromptu reorganisation of entries was done, to form organised groups representing teams, so as to conform to the spirit of the competition. Once of these teams is led by Sakkie Coetzee, a legendary campaigner in this event. So watch this space.

Based on the previous success of the event, Bridgestone SA had no problems in securing great sponsorships for the 2012 season. On board this year are new players such as Conquerer Trailers, sponsoring the final first prize for the overall competition, of a stunning trailer to the value of R80000. Opposite Lock, a new 4x4 branded outlet taking the market by storm, are on board with an adjustable suspension system for second place, to the value of R20000, and are also sponsoring prizes to the value of R22500 during the 5 heats. Boltons GPS Warehouse, which has been associated with the event since inception are remain involved, with a handsome sponsorship of GPS equipment for final third place, to the tune of R15000.

Bridgestone SA also secured Bushtec sponsorship of tents to the value of R50000 across the heats for the winners, and Tuff Stuff Insurance has sponsored prizes to the value of R15000 for the heats. But that"™s not all, as they say in the classics. Bridgestone has created a Bridgestone Club Award for the best-performing club during the season, with a sponsorship of R60000 worth of tyres to the well-deserving team. Finally, TUFFSTUFF have sponsored the new Environmental Award prize to the tune of R20000 cash! This one is going to be a real humdinger, as Bridgestone SA includes an environmental awareness "˜inner competition"™, judging the best environmentally aware team during the year.

So, there will be awesome sponsors, huge prizes and ever keen competitors!. What makes the 2012 season an unknown is the introduction of Daniel Barbosa as organiser - who knows what he has up his sleeve; the introduction of the environmentally-friendly concept and prize, the introduction of competitions out on eco-sensitive 4x4 trails, and not focused on track-type venues and finally the introduction of more than half a field of new teams!. It is going to be a blockbuster of note!

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Bridgestone South Africa

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