Bridgestone South Africa

New Firestone Destination Tyres available

Oct 25, 2010

Rated by the influential Tire Rack, America's leading performance tyre specialists, as the best tyres in their class, Firestone's Destination All Terrain and Mud Terrain tyres for SUVs and light trucks are now available in South Africa. Both feature Bridgestone's exclusive UNI-T Ultimate Tyre Technology.

The Firestone Destination A/T with UNI-T is an SUV and light truck tyre specifically designed and engineered for all-terrain use. It is designed to meet the needs of vehicle owners who are looking for stylish appearance and engineered to balance an all-terrain tread design with a comfortable ride on and off the road. UNI-T technology enables the tyre to adapt to travel in both wet and dry weather and provides an added measure of confidence in handling and braking in wet conditions. All-terrain performance is complemented by added technology that promotes a smooth and quiet ride.

Bridgestone's unique O-bead improves uniformity and ride comfort through the use of a single continuous strand of cable in the bead construction. CTDM (Computer Optimised Design Method) maximises the tyre's performance by optimising the appropriate combination of tread design, casing shape, materials and construction.

LL Carbon helps improve tyre wear and resistance to cracking, chipping and tearing through the use of a special long length carbon structure.

In addition to the benefits of O-Bead, CTDM and LL Carbon, common to both new tyres, the Destination A/T produces noise-cancelling sound waves that significantly reduce tyre noise on road surfaces. The nylon cap ply applied in a continuous spiral wrap provides a higher level of uniformity and high speed capability.


Specialised tyres designed for serious mud use are often enormous, expensive and impractical, but the Firestone Destination M/T with its aggressive appearance is an exception. Available in two sizes, 245/70R18 and 275/70R18, the Destination M/T is equally at home on the road as it is off " the beaten path. It flings mud out of its treads efficiently, giving it good traction in these conditions, and its chunky lugs extend over the sidewall for extra toughness and traction.

The Destination M/T is the first Firestone light truck tyre with exclusive UNI-T technology to advance wet handling and braking. DMR Max Traction Light Truck Tyre Technologies, exclusive to Firestone, provide increased mud and off-road traction with low 23-degree attack angle to increase pulling power. Wide wraparound lugs and special tread element shapes and angles help deflect road hazards from the shoulder area as well as improve self-cleaning in muddy conditions.

Dura-Loc provides superior resistance to on- and off-highway hazards using three polyester body plies and a high-strength tie-in construction. Rim Guard protects wheels from damage in ruts through a raised rubber ridge. It's a package that makes Destination M/T as tough and durable as it looks and capable of all off-road, all-terrain driving conditions.

The new Firestone Destination tyres are available from Bridgestone Retail dealers throughout the country in a number of sizes to suit most makes of popular SUVs and light trucks.

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Bridgestone South Africa

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