Bridgestone South Africa

Bridgestone and F1 Drivers promote MCG

Sep 27, 2010

Singapore, 23 September 2010

Bridgestone, in cooperation with the F"d"ration Internationale de l'Automobile (FIA), has been promoting "MAKE CARS GREEN", an international environmental campaign, to encourage road users to drive in a more environmentally friendly manner, and the "THINK BEFORE YOU DRIVE" road safety campaign. These messages were further emphasised today at a public media conference at Marina Square organised by Bridgestone Tyre Sales Singapore Pte Ltd and Bridgestone Motorsport.

Hosted by Mr. Yoichi Kono, Managing Director of Bridgestone Singapore, in conjunction with Mr. Hiroshi Yasukawa, Director of Bridgestone Motorsport, and Mr. Hirohide Hamashima, Director of Motorsport Tyre Development, the event featured Scuderia Ferrari Marlboro driver Felipe Massa and Vodafone McLaren Mercedes driver, and 2009 F1 Champion, Jenson Button.

In addition to details of their strategies, preparations and expectations for the 2010 Formula 1 Singapore Grand Prix, the drivers shared with the public insights to their day-to-day ecofriendly driving techniques and some tips for safer driving.

Mr. Hiroshi Yasukawa said: "Bridgestone is now focused on directing resources towards the development of innovative technologies and strategic products with high growth potential that also contribute to driving safety and the needs of the environment. We made good progress in promoting the green motoring message with the FIA to consider the environment in any decision the sport makes. This year we were able to reduce the number of tyres available to teams for a grand prix weekend from 14 to 11 sets of dry tyres per driver."

Currently Bridgestone's Formula One tyres already adhere to the latest EU standards for replacing polycyclic aromatic hydrocarbons with low polycyclic aromatic oils. The company continues to develop energy-efficient tyres such as the ECOPIA brand of tyres which provide greater reduction in rolling resistance, thus improving fuel efficiency and reducing carbon dioxide emissions.

Mr. Hirohide Hamashima commented: "A key factor to greener motoring is to ensure driving on tyres with the right air pressure. Driving with air pressure lower than it should be decreases fuel efficiency by 2% to 4%. A correctly inflated tyre increases grip on the road and safety as well."

Apart from checking tyre pressures frequently (50kPA or 0.5kg/cm2), motorists should buy green, plan their journeys, reduce loads and avoid the need for roof racks, not warm up their engines before starting off, use air conditioning only when necessary, accelerate gently and keep their speed constant, use gentle braking, not keep the car engine idling and offset their CO2 emissions to achieve greener motoring.

=============================== strlen:2782
Bridgestone South Africa

About Bridgestone

The Bridgestone Group is eternally committed to serving society with superior quality.

The group will fulfill our responsibilities decisively. As you reach for the future, the Group will remain by your side.