Bridgestone South Africa

Bridgestone launches 4x4 Fundi Programme

Jan 01, 2005

The booming leisure vehicle market is very brand and image conscious and it seems that often the 4x4 owner buys tyres and other related products for the wrong reasons, such as aggressive looking tread patterns, impressive size and prominent sidewall lettering. But the tyres or products of choice may be completely wrong for the purchaser's real needs. Enter the Bridgestone 4x4 Fundi.

"Bridgestone recognises that the 4x4 market is unique and very different from other sectors of the tyre market. It is for this reason that we selected our top sales people from our best dealerships around the country and thoroughly trained them in all aspects of 4x4 driving," says Mike Ono, Bridgestone's vice president of marketing.

"After attending a five-day intensive course that covered in-depth product training as well as both on and off road driving training, successful salesmen graduated as 4x4 Fundis. This means that our customers can now discuss their 4x4 tyre requirements with the assurance that they will be getting sound advice from a tyre expert who has "walked the walk" and is not just "talking the talk".

"The Bridgestone 4x4 Fundi will be able to give his customer the correct advice for his own unique tyre requirements, from a comprehensive range of tyres that has been designed to cover every 4x4 application that the varied and demanding Southern African conditions present to the adventure traveler, both on and off the road.

"This is an ongoing programme and we will ensure that wherever we sell 4x4 tyres there is a 4x4 Fundi to give the customer the best professional advice regarding matching his needs to the correct tyre," adds Ono.

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Bridgestone South Africa

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