In 1992, Bridgestone’s successful integration efforts with Firestone led to strong profits. The company established new headquarters in Nashville, Tennessee and in Europe.
In 1997, Firestone SA became part of Bridgestone, the world's largest tyre manufacturer, and is one of only a few companies which can boast an unbroken 80-year history of manufacturing in South Africa.
New production facilities were also established in Thailand, India, Poland, China, the United States and other countries as the company continued to expand its business globally.
In 2000, the Chemical and Industrial Products Technical Centre was built inside the Bridgestone’s Yokohama Plant. The centre serves as the technology and innovation hub for the company's growing Diversified Products Business.
Indy 500 & Formula 1 Racing
In 1995, Bridgestone entered Firestone into the Indianapolis 500 and Indy Car Racing, one of America's most popular motorsports. The aim was to enhance brand awareness and build on Firestone's heritage of motorsports excellence.
In 1997, Bridgestone entered the most popular and technologically advanced form of racing worldwide: Formula 1.
The company's successful integration efforts with Firestone led to strong profits in 1992 and the establishment of a new European Headquarters for Bridgestone and new headquarters the Americas in Nashville, Tennessee.