Further Overseas Expansion
On March 1, 1981, Bridgestone celebrated its 50th anniversary. The company set its sights on strengthening its home base while continuing its overseas expansion strategy. The goal was to become one of the top three manufacturers of rubber products in the world.
In 1984, Bridgestone Tyre Co., Ltd. was renamed to Bridgestone Corporation to enhance the company's corporate identity.
In 1988, Bridgestone began operations in Turkey under a joint management agreement.
Bridgestone Merges with Firestone
The purchase of a tyre plant from the Firestone Tyre & Rubber Company in Tennessee formed part of Bridgestone’s expansion strategy, making it their first manufacturing plant in North America. In 1983, production of truck and bus radial tyres at the plant began.
In May 1988, Bridgestone acquired The Firestone Tyre & Rubber Company, transforming Bridgestone into one of the world's largest tyre and rubber companies. This acquisition opened doors to a large number of production sites in North America, Central and South America, Europe, and other locations.