Bridgestone South Africa (Pty) Ltd

Trust and Pride - The Bridgestone Way

We want to build a better Bridgestone for tomorrow. So we defined a corporate philosophy as a means of fulfilling this desire.

Every company has a beginning and a founder. But there are few companies in which people continue to fulfil the founder's vision seventy years later. Shojiro Ishibashi was very clear about his vision when he started making tyres in 1931 on the southern Japanese island of Kyushu.

Shojiro wanted to serve society by providing people with quality products.

He was ambitious enough to dream that his quality products would earn the satisfaction of customers, but he never dreamed his company would become the global enterprise it has. And now, you are part of that dream.

Our Mission : Serving society with superior quality

We inherit the words and the spirit of our mission from our founder. His emphasis on superior quality means striving for excellence in technology, in products and service and in all our activities.

The quest for excellence is a quest for every individual at every Bridgestone Company. So we encourage each other in the spirit of mutual respect and help one another make the most of our potential.

Our commitment to quality is a worldwide commitment. We share the values of the community, including the universal desire for a sound environment and we work conscientiously to improve the quality of life for people everywhere.

Our Pledge

To the community :  Bring added benefit to the community through support for cultural activities and other public interest undertakings. Be proactive in working to protect and improve the global environment.

To customers : Contribute to continuing advances in the fundamentals of safety and in other basic elements of the quality of life. Convey our passion to customers through innovative and exciting new kinds of value that capture the imagination.

To shareholders : Maximise shareholder value through continuing growth in sales and earnings over the long term. Fulfil our accountability to shareholders and distribute earnngs to them through reasonable and stable dividend payments.

To business partners : Concentrate on advancing mutual interests through close communication in all dealings with partners. Identify issues of common concern and work together on improvements to resolve those issues.

To employees : Honour individuality and provide a safe and stimulating workplace environment. Provide opportunities fairly to all employees and evaluate their performance on the basis of effort, as well as results.

Bridgestone's Winning Spirit - Trust, pride and Quality